Social Media Management
In-house video production · Based in Montréal · Serving the US & Canada
See the processStrategy, filming, editing, posting, community management. Done for you, from our Montréal home base, for brands across the US and Canada. We shoot the video, we write the captions, we answer the DMs.
What is social media management?
Social media management is the end-to-end running of a business's social channels: content strategy, creation, scheduling, publishing, community engagement and performance reporting. Popnest Media provides done-for-you social media management from its Montréal base for businesses across the United States and Canada, with video-first content filmed and produced in-house.
300-513%
Campaign growth range · 2026 case studies
4.9/5
Avg client rating
The problem
You know social matters. You also have a business to run.
A dead grid loses the sale
Customers check your profile before buying. They see a dead grid and choose the competitor whose feed looks alive.
The algorithm punishes inconsistency
Even your good posts reach fewer people because the account went quiet.
Trends move in 72-hour windows
Meanwhile your “we should post about that” idea sits in a group chat until it is irrelevant.
Socials handled between tasks
A part-time employee handles socials between tasks. And the content looks exactly like that.
Nobody is answering the DMs
Questions about hours, bookings and orders sit unread for days, and those were ready-to-buy customers.
Why it matters in 2026
Social platforms are search engines now
Shift 01
Gen Z and millennial buyers search TikTok and Instagram before Google when picking a restaurant, salon or local service, whether they are in Toronto or Los Angeles.
Video decides
Shift 02
Over 70% of consumers would rather watch a video than read, and creator-style video keeps gaining ground as a recommendation source.
AI assistants read your social presence
Shift 03
Active, consistent profiles form part of the trust picture when ChatGPT and other assistants decide which businesses to recommend.
Consistency compounds, virality doesn't
Shift 04
Daily presence in your brand voice builds an audience that buys, refers and defends you. One viral post builds nothing you can bank on.
What's included
Strategy & Brand Voice
Service 01
Audience research, competitor analysis, content pillars and a voice guide. What your brand sounds like and why anyone should care, settled before we post a thing.
Content Production, Video First
Service 02
Reels, TikToks, Shorts, photography, carousels and graphics, all produced in-house. On-location shoots around Montréal, travel shoot days elsewhere, remote capture in between.
Calendar & Publishing
Service 03
A monthly calendar you approve in one sitting, then we handle captions, hashtags, geo-tags, timing and formatting. Zero “what should we post today?” texts.
Community Management
Service 04
Comments answered, DMs handled, reviews acknowledged, trolls managed. Fast and on-brand, because engagement velocity feeds every algorithm.
Growth & Engagement
Service 05
Trend monitoring, UGC, creator partnerships in your market, contests and cross-promotion. Organic growth engineered rather than wished for.
Profile & Bio Optimization
Service 06
Bios, highlights, pinned posts, link-in-bio and booking paths, all set up so a first-time visitor knows what you sell and how to buy within seconds.
Reporting Tied to Revenue
Service 07
Reach and followers, plus the part most agencies skip: link clicks, bookings, orders, and the DMs that turned into money.
Social service
→
Instagram Management - grid, Reels, stories, growth
→
TikTok Management - native short video that doesn't look like an ad
→
Facebook Management - local community, events, groups
→
LinkedIn Management - B2B thought leadership and founder content
→
YouTube Shorts - repurpose winners into search-friendly video
→
Content Creation - filming days, editing and design standalone
Process
Step 01
Audit & onboarding. Accounts, competitors and market reviewed. One kickoff captures your voice, your offers and your no-go zones.
Step 02
Strategy & pillars. You approve the platforms, content pillars, cadence and KPIs. Clarity before content.
Step 03
Production sprint. The first month of content filmed, designed, written and loaded into your approval queue.
Step 04
Launch & manage. Daily publishing, community management and real-time trend response.
Step 05
Analyze & double down. Winning formats get more frequency, losers get cut, and the account compounds.
Your first 5 months, mapped
Days 1-14
Audit, kickoff, strategy, first shoot scheduled
Strategy doc plus content calendar for approval
Month 1
Full production sprint, publishing begins, profiles optimized
Consistent daily presence and a refreshed look
Months 2-3
Format testing, community management, creator outreach
Engagement and reach climbing, first inbound DMs
Months 4-5
Double down on winners, growth campaigns, fresh shoot cycles
Follower trend up, measurable clicks and bookings
After month 5
The account compounds: proven formats, established audience, a content library working for you
A feed that sells while you sleep
3
Content concepts built for your business, free
Want to see what we'd post for your brand? Book a call and we bring three content concepts built for your business.
Why Popnest Media
A real production team, not a scheduler
A Montréal-based team with in-house filming, editing and design. On-location shoots around Montréal and travel shoot days anywhere the work calls for.
Production power most agencies can't match
Our AI-augmented pipeline produces platform-native content at a volume that would take triple the headcount elsewhere, on the same retainer.
Restaurant-hardened
Montréal is one of the most competitive restaurant markets in North America, and we keep those feeds hot seven days a week. Your industry is a layup.
Social that feeds search
Winning content gets repurposed into the surfaces that drive SEO and AI visibility. One content investment, multiple surfaces.
Compared honestly
Everything they do, plus the in-house production team most of them are quietly outsourcing.
Popnest Media
✓
Strategy + voice guide
✓
Content calendar & publishing
✓
Original video production, in-house
✓
Posting consistency
✓
Community management included
✓
Creator & UGC partnerships built in
✓
Revenue-tied reporting: clicks, bookings, DMs
Typical social agency
✓
Strategy + voice guide
✗
Content calendar - usually
✗
Video - often outsourced or stock
✗
Posting consistency - depends on retainer
✗
Community management - usually extra
✗
Creator & UGC partnerships - rare
✗
Reporting on likes and reach
Case studies
La Feuille Verte
Restaurant · Montréal
Full social program: daily presence, influencer coordination, community management.
Yoyo Glace & Boba Tea
Dessert · Montréal
Video-first Instagram engine with winning formats scaled weekly.
Olu Olu Poké
3 locations · Montréal
One content engine feeding three location feeds, seven days a week. 1,000+ Google reviews.
Industries
Restaurants & cafés
Retail & e-commerce
Beauty & wellness
Fitness
Real estate
Hospitality
B2B, professional services & franchises
Montréal
Toronto
New York
Los Angeles
+ We travel
Staying consistently visible
Essentials
One or two platforms, a content calendar, original graphics and captions, publishing plus profile optimization, and monthly reporting.
Most chosen · ready to grow on social
Growth
Everything in Essentials, plus short-form video production for Reels and TikToks, community management, three platforms and revenue-tied reporting.
Social as a primary channel
Full Studio
Everything in Growth, plus on-location filming days, creator and UGC partnerships, all platforms and paid boost coordination.
Capabilities
In-house filming, editing and design
AI-augmented production pipeline
Scheduling and approval workflow
Trend and social listening
Revenue attribution on your own accounts
Our promises
Promise 01
You own your accounts. Always. We work inside them; we never hold them.
Promise 02
You approve before anything posts. Until you tell us to stop asking. Most clients do by month two.
Promise 03
Original content only. No stock-template feeds with your logo slapped on.
Promise 04
A real human answers your community. Fast, and in your voice.
Promise 05
Honest verdicts. If a platform is not working for your audience, we say so and move the effort where it pays.
FAQ
Ready when you are
Book a free strategy call. We'll audit your accounts, show you what's working in your market, and map the first 90 days. No obligation.