Popnest Media builds custom websites, Webflow sites, Shopify stores, WordPress websites and CMS-driven platforms for Montreal teams that need more than a template. We plan the stack around the job, then build for speed, usability, SEO and long-term maintenance.
THE DECISION
Do not start with “Which platform is cheapest?” Start with what the site needs to do, who needs to manage it, what it must integrate with and what growth will demand from it later.
01
Platform choice follows the requirement, not the other way around.
02
Design, development, SEO and conversion are planned together.
03
Technical buyers can speak stack. Non-technical buyers can speak outcomes.
Start With the Problem
A brochure site, an ecommerce store, a multilingual CMS and a custom web application do not need the same stack.
What we decide first
What must the site do? Who will update it? How much content will it hold? Does it need ecommerce, memberships, forms, multilingual content, CRM connections, custom dashboards, APIs or a headless frontend?
PROBLEM
The site is hard to update.
We choose a CMS and content model your team can actually manage without calling a developer for every text change.
PROBLEM
The site is slow.
We reduce unnecessary scripts, improve asset delivery, clean up templates and build around Core Web Vitals from the start.
PROBLEM
Marketing sends traffic that does not convert.
We structure service pages, landing pages and ecommerce journeys around the action the visitor needs to take.
PROBLEM
The current platform is holding the team back.
We assess whether the answer is a rebuild, migration, custom integration or a simpler architecture before replacing everything.
What We Build
The platform is selected around content, commerce, integrations, performance and ownership requirements.
Custom websites
CUSTOM
For teams that need workflows, components, integrations or front-end behaviour that a standard theme cannot support cleanly.
Webflow development
WEBFLOW
For high-quality marketing sites that need visual control, responsive layouts, CMS collections and an editor-friendly handoff.
Shopify development
SHOPIFY
For ecommerce stores that need custom Liquid sections, product logic, apps, APIs, performance work and conversion-focused storefronts.
WordPress development
WORDPRESS
For content-heavy sites, service businesses, publications and organizations that need flexible CMS control, custom themes or plugins.
CMS-driven websites
CMS
For teams publishing services, locations, resources, directories, articles, case studies or multilingual content at scale.
Ecommerce & headless builds
COMMERCE
For stores that need stronger frontend control, custom integrations or a decoupled architecture using Shopify APIs and modern JavaScript frameworks.
For Technical Buyers
Current Montreal roles are asking developers to work across modern front-end frameworks, CMS platforms, ecommerce APIs, performance and analytics. Our service page should be just as clear about the work we can scope.
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HTML5
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CSS3
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JavaScript
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TypeScript
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React
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Next.js
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Node.js
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Liquid
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WordPress
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Shopify
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Webflow
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REST APIs
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GraphQL
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Webhooks
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MySQL
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PostgreSQL
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MongoDB
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Git
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Core Web Vitals
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SEO
FRONT END
Component-driven interfaces
Responsive UI, reusable components, stateful interactions, accessibility, performance and front-end architecture using the right framework for the project.
BACK END
Integrations and application logic
APIs, webhooks, authentication, business logic, databases and third-party services when the website needs to exchange data or automate a workflow.
ECOMMERCE
Shopify beyond themes
Liquid, Theme OS 2.0, metafields, metaobjects, Admin and Storefront APIs, app integrations, GraphQL and headless storefronts where the requirement calls for them.
CMS
Custom WordPress work
Custom themes, plugins, fields, templates, content structures, integrations and performance work when a page builder is not enough.
Timeline
Timeline depends on scope, approvals, content readiness, integrations and whether we are configuring a platform or engineering custom functionality.
1–3 weeks
Focused landing page, campaign microsite or small brochure site with approved content and limited integrations.
Fastest when scope and content are already clear.
3–6 weeks
Typical marketing website, Webflow build, WordPress service site or smaller Shopify store.
Includes responsive QA, CMS setup and launch preparation.
6–12 weeks
Larger CMS site, custom Shopify work, multilingual architecture, advanced integrations or significant content migration.
More stakeholders and integrations increase review time.
12+ weeks
Custom application, headless commerce, complex portals, custom dashboards or products with deeper backend requirements.
Best handled with phased delivery and written acceptance criteria.
Choosing the Platform
There is no best platform in isolation. There is a best fit for the job.
WEBFLOW
Choose Webflow when
You need a polished marketing site, flexible visual design, structured CMS content and a simple editing experience without a heavy plugin stack.
SHOPIFY
Choose Shopify when
Commerce is the core job and you need products, inventory, checkout, apps, customer accounts, subscriptions or retail integrations.
WORDPRESS
Choose WordPress when
You need flexible publishing, editorial workflows, custom content types, a mature plugin ecosystem or deep control over a content-heavy site.
CUSTOM
Choose custom development when
The product needs workflows, permissions, integrations, dashboards, custom data models or interface behaviour that standard CMS platforms fight against.
HEADLESS
Choose headless when
You need a separate high-performance frontend, omnichannel content or commerce APIs, and your team is comfortable managing a more technical architecture.
NOT SURE
Do not pick yet.
Send us the requirements. We will recommend the simplest architecture that can do the job properly and still leave room to grow.
Demand in Montréal
The local market is pushing development closer to UX, ecommerce, performance, SEO and integrations. That is exactly why a serious web partner cannot stop at visual page building.
React
Modern front-end work
Current Montreal roles reference React and Next.js alongside responsive UI, SEO, Core Web Vitals and analytics. This matters for custom frontends, headless builds and product interfaces.
Shopify
Commerce engineering
Montreal ecommerce roles are asking for Liquid, JavaScript/TypeScript, Shopify APIs, GraphQL, custom apps, metafields, performance and headless storefront experience.
WP
WordPress still matters
Local agencies continue hiring for custom WordPress themes, plugins and full-stack CMS work. It remains useful when publishing flexibility and mature content workflows matter.
CMS
Content operations matter
Current Montreal roles also ask for CMS fluency, bilingual content, UX and SEO together. A site has to be maintainable after launch, not just attractive on handoff day.
Market references used in planning this page include current Montreal postings for Shopify, WordPress, CMS and front-end roles from LinkedIn and Canada Job Bank.
Built for Growth
Popnest already works across SEO, paid media, content and social. That changes how we think about a build.
01
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.SEO-ready architecture. Clean page hierarchy, crawlable navigation, sensible internal linking, metadata controls, schema where useful and content structures that can expand.
02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Landing pages marketers can launch. Your team should be able to build campaigns without waiting on a developer to create a new layout every time.
03
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Performance that protects paid traffic. Slow pages waste advertising budget. We keep page speed, mobile usability and Core Web Vitals in the build conversation.
04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Analytics and conversion paths. Forms, calls, bookings, purchases and meaningful events should be easy to measure after launch.
05
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Content that can scale. Services, locations, case studies, resources and products should use reusable CMS structures rather than one-off pages whenever possible.
What We Fix
01
Redesign without losing SEO
Plan redirects, preserve useful URLs, migrate content carefully and avoid treating a redesign as a fresh website with no history.
02
Shopify store that cannot scale
Clean up theme code, simplify apps, improve templates, fix conversion friction and build custom sections or integrations where needed.
03
WordPress plugin overload
Remove unnecessary dependencies, simplify the theme stack, improve performance and replace fragile workarounds with cleaner code.
04
Webflow build that is hard to manage
Fix class structure, CMS architecture, responsiveness, reusable components and editor workflows so the site stays maintainable.
05
Custom feature with no clean integration
Connect CRMs, forms, payment systems, booking tools, inventory, APIs or internal systems without forcing the entire site onto the wrong platform.
06
Website gets traffic but not leads
Clarify the offer, improve page hierarchy, shorten conversion paths and connect the website back to search and paid acquisition strategy.
Our Process
The most expensive web projects usually become expensive because requirements stay vague until development has already started.
Step 01
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Discovery. Define users, goals, content, integrations, technical constraints, platform ownership and what success looks like after launch.
Step 02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Architecture. Choose the platform, define page types, CMS collections, data models, integrations and the technical approach before visual polish hides structural problems.
Step 03
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.UX & design. Build the page hierarchy, mobile behaviour, components and conversion path around real tasks users need to complete.
Step 04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Development. Implement the approved scope with reusable components, clean content structures and the required integrations.
Step 05
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.QA & launch. Test responsive layouts, forms, links, ecommerce flows, browsers, redirects, analytics and critical SEO details before going live.
Step 06
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Improve. Use analytics, search data and customer behaviour to improve the site after launch instead of freezing it on day one.
Related Popnest Services
SEO Services Montreal
MONTREAL SEO
Technical SEO, Local SEO, AEO, GEO and SXO for search visibility.
Digital Marketing Montreal
CUSTOMER ACQUISITION
Paid media, local content, creators, search and conversion strategy.
SEO, GEO & AI Visibility
SEO + AI
How Popnest connects traditional search with generative discovery.
Technical SEO Basics
TECHNICAL
Crawlability, indexation, architecture and performance fundamentals.
2026 Digital Strategy
STRATEGY
Why website, search and acquisition need to work as one system.
Popnest Media Services
ALL SERVICES
Web, SEO, paid media, social, video and growth strategy.
FAQ
Build the Right Thing
Bring the brief, current site, Figma file, technical requirements or even a rough list of problems. We will help turn it into a build scope that covers platform, functionality, content, integrations, SEO and launch.