Google. ChatGPT. Perplexity. Gemini. AI Overviews. Your customers don't search in one place anymore, so we make sure you show up in all of them. One strategy, every surface.
SEO gets your business ranked on Google. GEO (Generative Engine Optimization) gets your business cited and recommended inside AI answers from ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews. Popnest Media combines both into one program, so your brand appears wherever customers ask.
Your customers changed how they search. Most agencies didn't notice.
As of early 2026, and people use it to pick restaurants, lawyers, contractors and agencies. That is a discovery channel, not a novelty.
They now appear on roughly a quarter to half of Google searches, and when one shows up, clicks through to websites drop sharply.
That figure climbs above 90% when Google's AI Mode is switched on. Being the source behind the answer matters more than the blue link.
Nearly five times traditional organic, and 45% of consumers now ask AI for local recommendations, up from 6% a year earlier. Fewer clicks, far better clicks.
Core Web Vitals, speed, crawlability, indexation and semantic HTML. If Google cannot crawl it and AI cannot parse it, nothing else you do matters.
What people type into Google and what they ask AI assistants, combined into one content map that covers both generations of search.
Service, location and supporting pages engineered to rank. Written for a human buyer, structured for a machine reader.
Extractable answers, schema, entity consistency and the third-party sources AI actually cites. Most AI citations come from earned media, not from your own site.
Full Google Business Profile optimization plus NAP consistency everywhere. AI reads your listings and reviews before it recommends you to anyone.
Mentions in publications and directories that both Google and AI trust. No bought links, no spam networks, nothing that ages badly.
How often ChatGPT, Perplexity and Gemini mention you, what they say, and who they recommend instead. One dashboard, the full picture.
Google rankings and AI presence together. What does ChatGPT say about your category in your city? Most owners are genuinely shocked by this report.
Keyword and AI intent map, site architecture, content plan and priority order. You approve all of it before we build anything.
Technical fixes ship first, then optimized pages and answer-ready content, delivered in sprints rather than out of a black box.
Digital PR, earned media, listings and review velocity. This is the work that moves you from ranked to actually recommended.
Monthly reporting on rankings, AI mentions, traffic and leads, then doubling down on whatever is winning.
| Timeline | What we do | What you see |
|---|---|---|
| Days 1–14 | Full audit, tracking setup, AI baseline, quick technical wins | The audit report plus your first AI presence snapshot |
| Month 1 | Technical fixes shipped, content plan approved, GBP optimized | Site speed and indexation improving, plan in hand |
| Months 2–3 | Priority pages optimized, schema live, citations started, content velocity | Ranking movement on priority keywords, impressions climbing |
| Months 4–6 | Authority building, AI visibility push, content compounding | Top-3 positions forming, attributed leads, measurable AI share of voice |
| After month 6 | Compounding mode: expand keywords, markets and AI answer coverage | The curve bends. Month 12 should embarrass month 3 |
Most agencies bolted “AI” onto their old deck last quarter. We build Google and the generative engines as one system.
Our own pipeline runs on AI with senior humans in the loop. Enterprise output at boutique pricing, and we practise on ourselves first.
We also build the websites and run the reputation layer. Every ranking input handled by one team, with no finger-pointing between vendors.
Rankings, AI share of voice, traffic, leads, revenue. If we are not moving numbers you actually care about, fire us.
| Popnest Media | Typical SEO agency | |
|---|---|---|
| Technical + on-page SEO | ✔ | ✔ |
| Content program | ✔ | Usually |
| Local SEO & GBP management | ✔ | Sometimes |
| Digital PR & citations | ✔ | Sometimes |
| GEO / AI answer optimization | ✔ Core service | Rarely offered |
| Monthly AI mention tracking | Included every month | Not offered |
| Reporting | Leads, revenue & AI share of voice | Impressions + monthly PDF |
Everything they do, plus the AI answer layer most of them do not know exists.
Figures marked in amber are placeholders and must be replaced with verified numbers before this page is published.
Cited by ChatGPT and AI Overviews for “best [cuisine] in Montréal”. [X]% organic growth · Top 3 for [N] keywords
[X] leads per month from organic · [X]% drop in cost per acquisition
[X]% of revenue from organic · [N] AI citations tracked
No stock testimonials. Real businesses we work with, and what their customers say publicly.
4.6–4.7★ across all locations, 1,000+ combined Google reviews, and a place in Google's Places pack for its category in Montréal. Reviewers repeatedly call it the best poke in the city.
[Rating]★ · [N] Google reviews. Paste one short real customer quote here.
[Rating]★ · [N] Google reviews. Paste one short real customer quote here.
Based in Montreal and Los Angeles, with our primary focus on North America. Search has no borders, and neither do we, so we work with brands wherever they are.
Industry surveys put professional SEO for small and mid-sized businesses at $2,500–$5,000/month on average, and anything under $500/month is a red flag for templated work. Our AI-native pipeline lets us do it differently: programs start at $1,299/month.
Technical and local SEO, Google Business Profile optimization, on-page work for your core pages, a quarterly AI visibility snapshot and monthly reporting. Starting at $1,299/mo.
Everything in Foundations, plus a full content program, the complete GEO layer, monthly AI share-of-voice tracking and competitor watch. Scoped after your audit.
Everything in Growth, plus digital PR and citations, multi-location architecture, an AI answer domination program and priority sprints. Scoped after your audit.
GEO is optimizing your business to be cited and recommended inside AI-generated answers from ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Where SEO targets ranked links, GEO targets the answer itself: extractable structure, schema, entity consistency, and presence on the third-party sources AI trusts.
No, it evolved. Google still handles most queries and total search usage is growing. What died is ranking one blue link and calling it a day. You now need to rank on Google and be the answer AI gives.
Technical fixes lift performance within weeks. Meaningful ranking movement shows in 60 to 90 days. The compounding payoff arrives around months 6 to 12. Anyone promising page one in 30 days is selling something that will hurt you later.
Industry surveys put professional SEO at $2,500 to $5,000 per month on average for small and mid-sized businesses. Popnest Media programs start at $1,299 per month, with exact scope priced after your free audit.
Constantly. Ask ChatGPT for the best dentist near you and it names specific businesses, drawn from reviews, listings, articles and structured data. Nearly half of consumers already use AI for local recommendations. The only question is whether you are in the answer.
No, and neither can anyone else. Google says so itself. What we do guarantee is a transparent plan, senior execution, and monthly proof of movement.
We run a defined set of buyer-intent prompts against ChatGPT, Perplexity, Gemini and AI Overviews on a monthly cycle, then track how often you are mentioned, in what context, and which competitors appear instead. That gives you an AI share-of-voice number that moves over time rather than a vague impression.
We do, with senior humans reviewing everything before it ships. If you have subject-matter experts internally we will interview them, because specific operational detail is exactly what makes a page rank and what AI engines extract as authoritative.
We audit the existing profile first. Most low-quality links are simply ignored by Google rather than penalised, so the usual answer is to stop building them and drown them out with genuine authority. Where there is real toxicity we handle disavowal, but we will not pretend cleanup alone is a growth strategy.
Usually not. Most sites can be fixed rather than replaced, and the audit tells us which situation you are in within the first two weeks. If a rebuild genuinely is the cheaper path to results, our web team handles it under the same roof, so there is no handoff gap.
Right now, someone is asking ChatGPT for exactly what you sell. Get the free visibility audit and see whether you, or your competitor, is the answer.
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