Google, Meta, TikTok, and LinkedIn campaigns built on real tracking, relentless creative testing, and one rule: every dollar has to explain itself.
Ad account audit
> scanning conversion tracking... 3 leaks found.
Optimizing toward clicks, not sales. Same 3 ads live 8 months. 41% of spend on non-buying queries.
> estimated recoverable budget: 20-40%
300-513%
Campaign growth range
$500k
Ad spend managed
30%
Avg CAC cut in 90 days
700
Brands served
What is paid advertising management?
Paid advertising (PPC) management is the professional planning, building, and optimization of ad campaigns on Google Ads, Meta, TikTok and LinkedIn. Popnest Media manages the full stack - strategy, conversion tracking, campaign builds, ad creative, landing pages, and reporting - with the goal of lowering customer acquisition cost.
The problem
We audit ad accounts every week. The same leaks, over and over.
Broken or missing conversion tracking
The account optimizes toward clicks instead of sales. The algorithm is flying blind, and so are you.
Set-and-forget campaigns
The same three ads for eight months while creative fatigue quietly doubles cost per lead.
Budget sprayed just in case
Paying for clicks from people who will never buy.
Ads pointing at a slow homepage
You paid for the click; a generic page threw it away.
Reports full of impressions and CTR
Hiding the only question that matters: what did a customer cost, and what were they worth?
Why it matters in 2026
Automation ate the levers
Shift 01
Smart bidding killed the old bid-tweaking playbook. What is left to control: data quality, creative, and offer. That is where we live.
Creative IS the targeting
Shift 02
On Meta and TikTok the algorithm finds your buyer if the creative resonates. Testing volume is the edge - most agencies test 3-4 ads a month.
Privacy squeezed measurement
Shift 03
Server-side tracking and offline conversion imports are the difference between real ROAS and fiction.
Zero-click search raised paid value
Shift 04
With 43% of searches ending without an organic click, the paid slots capture more of the remaining intent.
What's included
Account & Tracking Audit
Service 01
Before we spend a dollar we fix measurement: analytics config, conversion tracking, server-side tagging, call tracking, offline conversion imports.
Google Ads Management
Service 02
Search, Performance Max, Shopping, Display, Demand Gen, YouTube, Local Services. Tight keyword and negative discipline, structured by intent.
Meta Ads
Service 03
Full-funnel builds: prospecting, retargeting, retention. Creative-led, because on Meta the creative is the targeting.
TikTok & LinkedIn Ads
Service 04
TikTok for consumer demand with native creative. LinkedIn for B2B pipeline with job-title precision. Platforms chosen by your economics.
Creative at Testing Volume
Service 05
An in-house creative engine producing hooks, angles, formats and UGC-style video at a volume traditional agencies cannot touch.
Landing Pages & CRO
Service 06
Ads are half the equation. Our web team builds fast, message-matched pages with one clear action. Same roof, no handoff gap.
Reporting That Matters
Service 07
Cost per lead, cost per acquisition, ROAS, revenue. Live dashboard plus a monthly strategy call.
Paid service
Process
Step 01
Audit & economics. Account audit, tracking fixed, and the math defined: target CAC, breakeven ROAS, lead value. No launch until the scoreboard works.
Step 02
Strategy & structure. Platform mix, budget split, funnel architecture, offer strategy. You see projections before launch.
Step 03
Build & launch. Campaigns, audiences, creative batch one, landing pages, live. Bottom-funnel first, so results show early.
Step 04
Test & optimize. Weekly creative rotation, budget management, query pruning, landing page iterations. Losers die fast; winners get fed.
Step 05
Scale. CAC proven, spend scales deliberately: new audiences, platforms, geographies, without breaking the economics.
Your first 5 months, mapped
Days 1-14
Audit, tracking rebuild, strategy, creative batch one
Audit findings + launch plan with projections
Month 1
Launch, daily monitoring, first optimization passes
Live campaigns, first leads, clean data flowing
Months 2-3
Creative testing at volume, audience pruning, landing page iterations
Cost per lead trending down, clear winners emerging
Months 4-5
Scale winners, expand channels if the economics allow
Stabilized CAC, scaling plan, honest verdict on every channel
After month 5
Compounding: proven creative library, clean data history
An acquisition machine you can budget around
20-40%
Typical waste found on the first audit pass
Wondering where your budget is leaking? The free audit shows you in 48 hours.
Compared honestly
Popnest Media
✓
Conversion tracking rebuilt first - always step one
✓
In-house creative at testing volume
✓
Landing pages built + optimized
✓
Weekly waste control - negatives, pruning
✓
Account ownership: yours, always
✓
Reporting on CAC, ROAS, revenue
Typical PPC agency
✗
Tracking rebuild - sometimes
✗
Creative - often client provides
✗
Landing pages - usually a separate vendor
✗
Waste control - monthly, maybe
✗
Account ownership - sometimes held hostage
✗
Reporting on impressions + CTR
the Outcome
Industries
Local services - contractors, clinics, law firms
Restaurants & hospitality
E-commerce & DTC
B2B & SaaS
Real estate
Health & wellness
Franchises & multi-location
Montreal
Toronto
Los Angeles
Austin
+ Worldwide
Interactive
Move the sliders. This is the same arithmetic we run on every free audit.
Launch
Local business · single platform
One platform (Google or Meta), tracking done right, core creative, monthly optimization and reporting.
Growth
Most chosen · multi-platform
Everything in Launch, plus 2-3 platforms, creative testing at volume, landing pages, weekly optimization, revenue-tied reporting.
Scale
Aggressive multi-channel
Everything in Growth, plus full channel mix, advanced attribution, dedicated creative sprints, weekly strategy.
Questions
Related services
Ready when you are
Free audit, zero obligation. We will show you where budget is leaking, your true cost per acquisition, and what we would change in the first 30 days.