Desi Mobile
A trusted neighborhood phone repair shop with strong word-of-mouth was invisible in search. We built an integrated growth engine, SEO, Google Ads, Meta Ads, content, and video, that compounded for 18 months straight. The result: 513% keyword growth, 382% impression lift, and ranking dominance for the queries that actually convert.
THE CHALLENGE
Desi Mobile built its reputation on fast turnarounds, fair pricing, and the kind of reliability that gets you texted to a friend's group chat. Walk-in foot traffic was healthy. The five-star reviews were already there.
But when someone outside their immediate neighborhood searched phone unlocking near me or iPhone screen repair Montreal, Desi Mobile didn't show up. Their online presence was fragmented: thin keyword coverage, an underutilized Google Business Profile, no schema markup, no content engine, and no paid distribution backing any of it.
They didn't need one service fixed. They needed the entire growth stack built and run in parallel: search visibility, paid acquisition, social presence, and video content, all working together for the long haul.
THE NUMBERS, AFTER 18 MONTHS
- +513% keyword rankings
- +382% search impressions
- +316% search clicks
- 4.7x blended ROAS across paid channels (Google + Meta)
Montreal's most-found mobile repair brand.
Search dominance achieved: +513% keyword growth, +382% impressions, +316% clicks. Desi Mobile now ranks for the commercial queries that actually convert, phone unlocking near me, iPhone screen repair Montreal, Samsung battery replacement, and the device-specific long tail high-intent customers search.
Paid + organic compounding: Google Ads and Meta Ads captured high-intent demand from day one while SEO built equity in the background. By month 9, organic traffic was outpacing paid. Blended paid ROAS held at 4.7x across the full engagement.
Brand presence at every funnel stage: awareness through Reels and TikTok, consideration through YouTube Shorts and Meta retargeting, conversion through Search Ads and GBP. A customer who first heard about Desi Mobile on Instagram could find them on Google the next time their screen cracked.
Video as a compounding asset: the 50+ short-form videos over 18 months became the foundation for both organic distribution and paid creative. One production cycle, four channels. The library grew month over month rather than burning out.
THE TIMELINE, month by month
- Month 1-2: full technical SEO audit, GBP audit, keyword opportunity mapping, ad account architecture, content/video calendar. Foundation rebuild started across all channels.
- Month 3-4: schema deployed, programmatic landing pages launched, monthly blog content live. Google Search Ads live on bottom-funnel queries. First video production cycle complete.
- Month 5-8: Meta Ads launched with video creative recycled from organic. Performance Max scaled. First organic rankings landing. ROAS dialed in.
- Month 9-12: organic traffic overtakes paid. Top-3 rankings consolidating. Video library grows to 30+ assets. Cross-channel attribution refined.
- Month 13-18: sustained dominance. 513% keyword growth, 382% impressions, 316% clicks. 4.7x blended ROAS. Desi Mobile holds the #1 mindshare for phone repair across Greater Montreal.
"We've always focused on fast, reliable service. Popnest Media made sure people could find us when they needed us most. The results are real."