A newly opened Indian fusion restaurant in Parc-Extension carried 30 years of Bombay Mahal heritage but needed Montreal to know it existed. We built a cinematic video library and ran Google Ads to catch high-intent diners. The result: 1,840+ new customer reservations from paid channels, a 3.8x Google Ads ROAS, and ad creative that converted at more than 2x the industry benchmark.
Gujarat Palace, an Indian fusion restaurant in Parc-Extension, Montreal, ran a 6-month video and Google Ads program with Popnest Media. The results: 1,840+ new customer reservations from paid channels, a 3.8x Google Ads ROAS, and a 5.8% ad click-through rate — more than 2x the industry benchmark.
Gujarat Palace opened with credentials most new restaurants would kill for: 30+ years of expertise from Bombay Mahal, a Montreal Indian institution. A chef trained in traditional Gujarati techniques. A modern fusion concept blending classical Indian flavors with contemporary plating. A beautiful Parc-Extension space designed to feel like Indian heritage meeting modern sophistication.
What they didn't have was reach. In a city where new restaurants open every week and customers discover them through TikTok and Google, a great concept and a great room isn't enough. Montreal needed to see the food before it could decide to come try it.
The brief was focused: build a video library that captured the modern sophistication of Gujarat Palace, then put that video in front of the diners most likely to book. No spread-thin multi-channel campaign, just two channels run with real depth.
Onsite production capturing Gujarat Palace's modern Indian fusion soul: tandoori action, plating sequences, dining room ambiance, and the 30-year heritage from Bombay Mahal. Hero films, menu showcases, behind-the-scenes, and ad-ready short-form.
Search Ads targeted high-intent queries (Indian restaurant Montreal, Gujarati food, biryani near me, best Indian Parc-Extension). Performance Max for prospecting using video creative. Conversion tracking wired to reservation lift.
Every video produced doubled as ad creative. The same hero films that anchored organic Instagram feeds also powered the highest-converting Performance Max placements. One production cycle, multiple distribution channels, compounding returns.
The 18+ cinematic videos gave Google Ads video-first creative that consistently outperformed text-only ads. CTR landed at 5.8%, more than 2x the restaurant industry benchmark of 2.4%.
Search Ads on high-intent dining queries brought in 1,840+ tracked first-time reservations across the 6-month window. Performance Max layered prospecting on top of search demand.
A 32% reduction in CPA as bidding tightened and high-performing creative scaled. The pipeline became more efficient every month rather than plateauing.
30+ years of Bombay Mahal expertise rendered in modern, cinematic visuals. The same heritage that built loyal in-person customers now lives in ad placements that bring in new ones.
The video captured every dish the way it tastes. Popnest put those videos in front of the right diners. Our reservation book hasn't been the same since.
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