The short version
La Feuille Verte, a cafe in Plateau Mont-Royal, ran an 8-month brand, social, influencer, and paid program with Popnest Media. The results: 215% Instagram community growth, 15 influencer partnerships, and a 4.8% engagement rate, nearly 2x the industry average.
A beloved Plateau cafe with seasonal menus and a loyal local following was missing its share of voice in Montreal's mindful dining scene. We led a full brand refresh and an integrated 8-month campaign across social, influencer, paid, and community. The result: 215% Instagram community growth, a 4.8% engagement rate (nearly 2x the industry average), and 15 influencer partnerships.
La Feuille Verte built its reputation on seasonal menus, organic ingredients, and the kind of warm, mindful atmosphere that turned the Plateau into its second living room. Regulars knew it. The 4-star reviews were already there. The food spoke for itself in person. But online, the brand wasn't holding its own. The visual identity didn't match the in-cafe experience. Instagram was sporadic. No real community management, no influencer presence, no paid distribution behind the great work in the kitchen. In a city where the next mindful cafe is a six-minute walk away, that's a real problem. They didn't need a louder version of what they were doing. They needed a brand refresh that matched the food, a content engine that ran on autopilot, and a network of voices telling the Feuille Verte story across every channel that mattered.
Refreshed visual identity, brand voice guidelines, and content pillars built around mindful dining, seasonal ingredients, and Plateau community values. The look finally matches the food.
Daily community management on Instagram and Facebook. Local influencer partnerships across food, wellness, and lifestyle creators. An audience that shows up to the cafe, not just the feed.
Geo-targeted Search Ads on high-intent cafe queries. Facebook and Instagram Ads tailored per audience. Paid retargeting layered on top of organic momentum.
The brand refresh aligned the visual language with the seasonal, mindful-dining ethos, giving the brand the voice and look it always deserved.
A 215% follower lift is one thing. The 4.8% average engagement rate, nearly 2x the F&B benchmark, proves the community actually cares. Saves and shares lifted alongside follower count.
15 local creators across food, wellness, and lifestyle posted authentic content over 8 months. Influencer reach alone hit 310k impressions. "Saw it on Instagram" became the most-cited reason new customers gave for their first visit.
We've always focused on nourishing our community. Popnest Media helped us extend that mission online. We're finally being found by the people who care about what we serve.
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