How Popnest Media Helped
Loop & Hook Co.
Overview
Loop & Hook Co is a Montreal-based tailoring and alterations studio known for its craftsmanship, minimalist branding, and personalized service. While their in-store reputation was strong, their online visibility didn’t reflect the same polish. Popnest Media stepped in to align their digital presence with their brand’s quiet confidence through SEO, content, and GBP strategy.
Background
Before working with Popnest Media, Loop & Hook had limited keyword coverage and minimal engagement from local search. Their site lacked schema, their GBP was underutilized, and their site hadn’t been touched in months. We saw an opportunity to turn their attention to detail into a search-friendly advantage.
Results
PopNest Media’s location-first SEO strategy helped Loop & Hook rank across Montreal neighborhoods like Mile End, Plateau, and Westmount—driving consistent impressions and improving visibility for tailoring, alterations, and custom garment searches.
Our content-driven approach including GBP posts, Social Media Engagement and structured data positioned Loop & Hook as a trusted expert in garment care and tailoring, with over 1,200 keywords indexed and 87 now ranking in the Top 3.
By integrating SEO with visual storytelling and mobile UX improvements, we helped Loop & Hook expand its digital footprint, attract new audiences, and reinforce its brand presence across seasonal and service-based search terms.
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