The Challenge

Bombay Chaat, a multi-location Indian restaurant with establishments in Montreal, Ottawa, and Saskatoon, approached PopNest Media with several challenges:

• The previous marketing agency was overcharging for services
• Pay-Per-Click (PPC) campaigns were delivering minimal results despite significant investment
• Limited online ordering system that wasn’t generating optimal revenue
• Needed a comprehensive SEO strategy to increase visibility across all three locations

Our Solution: Strategic SEO Suite

After analyzing Bombay Chaat’s online presence and market position, we implemented our comprehensive Strategic SEO Suite service tailored specifically for their multi-location business model.

Analysis & Strategy Development

Our team conducted an in-depth analysis of Bombay Chaat’s digital footprint across all three locations, identifying key opportunities to enhance their visibility in local searches. We developed a customized SEO strategy focused on:

• Local SEO optimization for each of their three distinct markets (Montreal, Ottawa, and Saskatoon)
• Competitor analysis to identify untapped keywords and content opportunities
• Technical SEO audit to resolve site performance issues
• Content gap analysis to determine high-value topics for their audience

Implementation – Full SEO Setup

• Optimized all location-specific landing pages with local keywords
• Implemented schema markup to enhance local business visibility
• Created and optimized Google Business Profiles for all three locations
• Established consistent NAP (Name, Address, Phone) information across all digital platforms
• Technical SEO improvements including site speed optimization and mobile responsiveness

SEO-Focused Blog Strategy

• Developed a content calendar featuring local food trends, Indian cuisine education, and location-specific events
• Created SEO-optimized blog posts targeting relevant local and cuisine-specific keywords
• Implemented internal linking strategy to strengthen domain authority
• Optimized multimedia content for improved user engagement and search visibility

Local Citation Building

• Built location-specific citations for each restaurant to improve local search rankings
• Secured backlinks from relevant local food blogs and directories
• Established location-specific digital PR opportunities

Results

Our Strategic SEO Suite has successfully positioned Bombay Chaat as a prominent dining option in all three of its locations. By replacing their ineffective PPC strategy with our comprehensive SEO approach, we’ve helped them achieve sustainable growth and increased their online ordering capabilities.

The implementation of our SEO strategy has:

• Significantly improved organic search visibility for all three locations
• Enhanced local map pack presence for location-specific searches
• Increased website authority through strategic content and backlinking
• Established a strong foundation for continued organic growth
• Provided substantial cost savings compared to their previous marketing investments